Jennifer Lopez to speak about her new book during "Latin American Cultural Week" in New York City.

Jennifer Lopez conversation to discuss her new book, “True Love,” is added to stellar lineup of events presented at the 2014 edition of “Latin American Cultural Week”

The 9th annual “Latin American Cultural Week” (November 1-9, 2014), celebrated in New York City, also features the Northeast’s most colorful celebration of “Dia de los Muertos” (Day of the Dead) and an eclectic assortment of music concerts celebrating the diversity and vibrancy of Latin American music

New York, NY (November 1, 2014) - The 9th annual Latin American Cultural Week (LACW), November 1st through 9th, kicking off today throughout New York City, is glad  to announce the addition of a conversation starring Jennifer Lopez to discuss her new book “True Love,” to its lineup of events.

Lopez, the music and film global superstar, will engage in an intimate conversation with Hoda Kotb about her life and new book, “True Love,” a candid and revealing look at one of the most defining moments of her life. Like many other women balancing the demands of motherhood and career, Lopez found herself at a crossroads, determined to confront her greatest challenges and identify her biggest fears. Her conversation may shed more light and clarity regarding recent news reports speculating as to the reasons for her breakups from singer Marc Anthony and actor Ben Affleck. [For more information about Jennifer Lopez’s conversation and about all the events of “Latin American Cultural Week” please click here].

“Latin American Cultural Week” will also present the Northeast’s most colorful celebration of “Dia de los Muertos” (Day of the Dead). The celebration kicks off today when the Calpulli Dance Company performs with passionate live music, comical characters, amazing dance, and surprises for all ages. Its dance performance evokes the unending relationship between the living and the departed.

Next, we invite the public to visit St. Mark’s Church in-the-Bowery to remember your own departed loved-ones and bring copies of photographs and marigold flowers to adorn our community altar throughout the celebration. The two-day celebration organized by Mano-a-Mano, takes place on November 1 and 2.

In recognition of the growing importance and popularity of this annual celebration, the Mexican Consulate General of NY, will present an "altar" to celebrate the Day of the Dead at the Mexican Consulate General in Manhattan.

A fabulous feature of this year’s edition is the eclectic assortment of music concerts celebrating the diversity and vibrancy of Latin American music.  One such event is “Instruments of the People,” a multicultural musical show featuring Francisco Roldán (guitar) and Danny Mallon (percussion) playing a variety of music including Bambuco, Blues, Danza, Joropo, Porro, Tango from Colombia, Cuba, the Dominican Republic, Spain, the U.S.A. and Venezuela.  

Another great music event is “Entretejiendo/Interweaving,” featuring songs from Colombia, Cuba, England, Puerto Rico, Spain and the U.S.A with soprano singer Gretchen Farrar and guitarist Francisco Roldán

PAMAR's annual “Latin American Cultural Week” is an annual city-wide festival which highlights the production of dance, film, literature, music, theater, visual and performing arts of the Americas in New York City. The festival reaches out to more than 500,000 individuals through a worldwide promotional and marketing campaign. Many institutions and artists throughout New York City participate hosting presentations of music, dance, film, theater, literature, visual and performing arts from or influenced by the diverse cultures of Latin America. Some of the distinguished participating cultural institutions include the American Symphony Orchestra, the World Music Institute, Sotheby's, Christie's, Instituto Cervantes, Americas Society, Brazilian Endowment for the Arts, Centro Civico Cultural Dominicano, and Repertorio Español.

Polly Ferman, a concert pianist and a native of Uruguay, founded PAMAR in 1984 to help bring Latin American culture to the United States. "When I first came to New York, I realized how much audiences enjoyed my Latin American repertory, and I realized that I had the chance to either keep that success to myself or help to open doors for other artists from Latin America. I founded PAMAR to help support Latin American artists flourish in North America." Under the umbrella of PAMAR, Ferman has also created “Shall We Tango NYC,” an annual tango event held in NYC.  

The LACW counts with the support of the office of City Council Member Ydanis Rodriguez, the Latin Media and Entertainment Commission, the Department of Cultural Affairs of the City of New York (DCA),Lower Manhattan Cultural Council (LMCC), Northern Manhattan Arts Alliance (NoMAA), El Diario La Prensa as the official spanish language newspaper and several corporate sponsors. The event is formally recognized and praised via an official message from the Office of New York City Mayor Bill De Blasio.

For a calendar of activities in music, dance, film, theater and the visual arts please visit http://lacw.net

Pan American Musical Art Research (PAMAR), producer of Latin American Cultural Week, is celebrating its 30th year anniversary as a non-profit organization seeking to promote better knowledge, understanding and coexistence between the various cultures and countries of the Americas. Combined, PAMAR’s annual events reach out to more than one million individuals through a worldwide promotional and marketing campaign.

About Latin American Cultural Week

Launched in 2006, the Latin American Cultural Week is an annual city-wide festival which highlights the production of dance, film, literature, music, theater, visual and performing arts of the Americas in New York City. PAMAR's annual LACW, now on its 9th edition, reaches out to more than 500,000 individuals through a worldwide promotional and marketing campaign. Many institutions and artists throughout New York City participate hosting presentations of music, dance, film, theater, literature, visual and performing arts from or influenced by the diverse cultures of Latin America.

To learn more about “Latin American Cultural Week,” a city-wide celebration of the rich and vibrant cultures of the Americas, please visit http://lacw.net

About Pan American Musical Art Research, Inc.

PAMAR (Pan American Musical Art Research) is a 501(c) (3) organization, founded in 1984 in New York City by Uruguayan born pianist Polly Ferman. The organization has taken significant steps toward establishing itself as an artistic resource center by promoting awareness of and appreciation for the cultures of Latin America through sponsorship and presentation of multi-disciplinary performances and events to a broad audience of all ages, and racial, cultural and economic backgrounds in the Tri-State Area, in collaboration with local arts and culture organizations. PAMAR's mission is to share the rich cultural heritage of Latin America and the Latin American diaspora by showcasing dance, film, music, literature, theater, visual and performing arts, representing or influenced by Latin American culture, and by doing so, providing increased exposure and performing opportunities for Latino artists.

To learn more about PAMAR, please visit www.pamar.org

Media contact:

Carlos Giron

VIDA Communications

VIDAcommunications@gmail.com

New York, NY

Photo credits: (top) Matthias Vriens. With Hoda Kotb: Courtesy of 92y.org

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